Leading the Wellbeing Revolution
Founded by award-winning entrepreneur Bethany Ainsley, OptiMe is transforming how individuals and organisations approach workplace wellbeing through innovative technology, expert-led programmes, and inspiring content.
Bethany Ainsley
With 15+ years in Health and Wellbeing Leadership and People Management, Bethany is a qualified Corporate Wellbeing Specialist who identified the need for high-level wellbeing support during business growth and personal challenges.
Her commitment to transforming employee health and wellbeing has earned national recognition, including the Susan Dobson Award for Entrepreneurship, David Goldman Prize for Innovation, and IoD North East & Yorkshire Director of the Year.
Meet The Team
Rob
David
Joel
Basit
Jen
Real science. Timeless wisdom.
Modern research meets centuries-old wisdom
OptiMe weaves together two evidence bases: Nobel-class research in behavioural economics, positive psychology, sleep science and habit design — and the timeless wisdom traditions that cultures have lived by for generations.
The science
Informed by the published work of Nobel laureates including Richard H. Thaler, Daniel Kahneman, Angus Deaton and Esther Duflo, alongside leading researchers such as Martin Seligman (PERMA), BJ Fogg (Tiny Habits), Matthew Walker (sleep) and Wendy Wood (habits).
The wisdom
Drawing on living philosophies that have shaped human flourishing for centuries.
We draw on these researchers' published work and cultural traditions; named individuals are not affiliated with OptiMe.
A proven approach to health and wellbeing in the workplace awaits
Unlock the full potential of your HR function with the OptiMe app: bridging the gap between wellbeing and business excellence.