Route-to-Market Partnerships

    Your Brand. Your Methodology. Our Platform.

    We build bespoke wellbeing platforms for route-to-market partners — creating a new recurring revenue stream, deepening client engagement, and delivering powerful reporting that proves impact.

    New revenue. Deeper engagement. Powerful insights. Fully managed by us.

    wellbeing.nphgroup.co.uk
    Wellbeing overview
    Anonymous · n=412
    NPH branded
    Wellbeing
    7.4
    +0.3
    Engagement
    68%
    Weekly
    Response
    82%
    Pulse
    Six Pillars
    1–10
    Mind
    7.8
    Body
    7.1
    Sleep
    6.2
    Nutrition
    7.4
    Connection
    8.1
    Purpose
    6.9

    Who Is This For?

    You already have the client relationships. We give you a revenue-generating digital product that sits in employees' daily and weekly workflow — reinforcing your brand, driving utilisation of your services, and proving impact through powerful reporting.

    Occupational Health Providers

    Add a digital wellbeing layer to your clinical services. Give clients a continuous engagement tool between appointments — creating a new revenue stream and keeping your brand front-of-mind.

    "Move from episodic intervention to always-on wellbeing support."

    HR Consultancies

    Offer clients a tangible, data-rich wellbeing platform alongside your advisory services. Generate recurring revenue and deepen engagement with every client organisation.

    "Turn strategy advice into a product your clients use daily."

    EAP Providers

    Extend your reach beyond reactive support. OptiMe sits in employees' daily and weekly workflow — reinforcing awareness of your services and driving utilisation between sessions.

    "Shift from crisis response to preventative wellbeing."

    See how a partnership could work for your organisation

    The Workplace Wellbeing Crisis

    The data speaks for itself

    71%

    Employees said personal problems affect staff wellbeing

    85%

    Employees would participate in personal wellbeing programmes

    67%

    Employees experience symptoms of burnout and exhaustion

    54%

    Of all working days lost to ill health are due to stress, anxiety or depression

    How It Works

    From first call to earning revenue — typically within weeks, not months.

    Step 1

    Discovery Call

    We learn about your clients, methodology, and commercial goals — typically 30 minutes.

    Step 2

    Bespoke Build

    We design, build, and brand the platform around your IP — surveys, content, dashboards, AI coaching.

    Step 3

    Launch & Earn

    You launch to clients under your brand. We handle all tech, hosting, and support. You earn from day one.

    Inside the App

    How licensing partners show up in your employees' day

    Every touchpoint employees see — header, content library, AI coach, dashboards — can carry your brand and your methodology. We weave your IP into the daily wellbeing loop, so your presence is reinforced every time someone opens the app.

    • Co-branded shell
      Your logo, accent colour and tone of voice across header, splash and emails.
    • Partner content library
      Your articles, workshops and frameworks surfaced as native modules.
    • AI coach trained on your IP
      Lottie answers in your voice and signposts to your services.
    • Employer dashboards under your brand
      Anonymous aggregate reporting badged with your identity.
    P
    Partner Wellbeing
    Powered by OptiMe
    Partner workshop
    Resilience under pressure
    By your in-house experts · 12 min
    Lottie · Partner-trained

    "Based on your team's framework, try a 2-minute reset before your next meeting."

    Employer report
    Anonymous · branded
    Your library
    48 modules live

    What We Build For You

    Beyond white-labelling — we build the platform specifically around your methodology, content, and client needs.

    Optional White-Label Branding

    Choose to run under your own brand with your logo, colours, and domain — or launch as an OptiMe-powered solution.

    Custom Surveys & IP

    Build bespoke assessments around your methodology — neurodiversity, resilience, burnout, or anything else.

    Bespoke Video Workshops

    We produce professional video workshops featuring your experts and methodology, hosted on the platform under your brand.

    Powerful Employer Reporting

    Anonymous aggregate dashboards showing wellbeing trends, engagement rates, pillar scores, and ROI metrics — tailored to your client's KPIs.

    AI Coaching

    Lottie AI trained on your content and expertise, delivering your advice at scale.

    Specialist Content Modules

    Micro-actions, articles, recipes, and resources curated or created around your specialism.

    Partner Content Library

    Your thought leadership, guides, and proprietary frameworks — accessible to employees as part of their daily wellbeing journey.

    Full Data Compliance

    GDPR-compliant, anonymous by default, with consent audit trails and data residency options.

    Bespoke Content

    Professional Video Workshops

    We don't just host your content — we produce it. Our team creates professional video workshops featuring your subject-matter experts, filmed, edited, and integrated into the platform as part of a structured learning journey for employees.

    • Scripted and produced around your methodology
    • Featuring your consultants and thought leaders
    • Structured into guided learning pathways
    • Tracked with completion analytics for employer reporting
    • Supplemented with micro-actions and reflection prompts

    Your Experts. Our Production.

    Employees engage with workshop content featuring your consultants — building trust in your brand while driving measurable wellbeing outcomes for employers.

    Commercial Model

    Revenue From Day One

    Flexible commercial structures designed so you earn from your existing client base without any development cost or technical overhead.

    • New recurring revenue stream from your existing client base
    • Licence / platform fee income from day one
    • Revenue share on client sign-ups
    • Greater client engagement — employees use the platform daily, keeping your brand front-of-mind
    • Powerful reporting that proves impact and drives client retention
    • Fully managed platform — we handle tech, hosting, and support
    • Flexible pricing: per-employee, per-organisation, or hybrid
    • Dedicated partner success manager

    First-Mover Advantage

    AI-enabled competitors are starting to offer digital wellbeing layers. Partners who move now secure their position in their client base before the market catches up.

    Let's Build Something Together

    Book a 30-minute discovery call to explore how a bespoke wellbeing platform could create a new revenue stream for your organisation.

    30-minute call · No commitment · We'll show you a working demo

    Just exploring for yourself? Take the 2-min snapshot

    OptiMe

    Your personalized wellbeing companion. Transform your life across six key pillars with expert guidance, AI coaching, and progress tracking.

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    About OptiMe

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    Middlesbrough

    England

    TS1 1PR

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