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Transform Your Wellbeing with a Personalised Profile and Daily Micro-Actions
Discover your unique Wellbeing Profile, build Momentum with AI-powered daily actions, and track your progress across six pillars of wellbeing.
Today's Momentum
5-min Morning Meditation
Mind • +10 pts
Desk Stretch Break
Body • +5 pts
Gratitude Message
Relationships • +10 pts
A Message from Our Founder
Bethany Ainsley shares the vision behind OptiMe
Bethany Ainsley
Founder & CEO, OptiMe
"I created OptiMe because I believe everyone deserves access to the science-backed strategies that actually work. Small, consistent actions create lasting change—and we're here to make that journey engaging, rewarding, and backed by world-class research."
15+
Years in Health & Wellbeing
14
Wellbeing Profiles
50+
Partner Organisations
Recognition & Awards
Susan Dobson Award
Entrepreneurship Excellence
David Goldman Prize
Innovation in Wellbeing
IoD Director of the Year
North East & Yorkshire
Why We Built OptiMe
Make wellbeing science accessible to everyone
Turn complex research into simple daily actions
Create lasting change through consistency and rewards
Support individuals and organisations alike
Trusted by Thousands Worldwide
Join a growing community committed to holistic wellbeing and personal transformation
Expert-Led Workshops
Explore our library of workshops designed by wellbeing professionals across all six pillars
Sign up for free to get started and track your progress
MINDLearn about anxiety and techniques to manage it
Understand anxiety and learn effective coping methods.
MINDRecognise and prevent burnout
Identify signs of burnout and learn prevention strategies.
MINDThree gratitude techniques to implement this month
Build a sustainable gratitude practice.
7-day free trial • Instant access • Science-backed wellbeing
How It Works
Start your personalised wellbeing journey in four simple steps
Start Your Trial
Create your account in 30 seconds. 7-day free trial included.
Take Assessment
Answer quick questions about your wellbeing across six pillars.
Get Your Profile
Discover your unique wellbeing profile from 14 unique archetypes.
Start Actions
Complete daily micro-actions, earn points, unlock rewards.
Inspired by World-Leading Research
Nobel Prize Economics
Drawing on behavioural economics research from Richard Thaler & Angus Deaton
Positive Psychology
Shaped by the PERMA framework from Dr. Martin Seligman (UPenn)
Habit Science
Guided by Tiny Habits research from Dr. BJ Fogg (Stanford)
Clinical Research
Informed by validated approaches from Yale, UC Berkeley & Harvard
The Science Behind OptiMe
Inspired by Nobel Prize-winning research and progressive approaches to wellbeing
See How It Works
Take an interactive tour of OptiMe and discover how easy it is to build lasting wellbeing habits
Your Daily Dashboard
Start each day with 3 personalized micro-actions
Lottie AI Wellbeing Coach
Get personalised guidance and support anytime
Expert Workshops
Learn from world-class wellbeing experts
Track Your Progress
Visualize your growth across all six pillars
Unlock Moments
AI-powered audio experiences for instant calm
Today's Momentum
Tuesday, Nov 12
5-Minute Morning Meditation
Mind • 5 minutes • +10 pts
Desk Stretch Break
Body • 2 minutes • +5 pts
Send Gratitude Message
Relationships • 3 minutes • +10 pts
Experience OptiMe Right Now
Don't just read about it—try it! Complete these sample micro-actions and feel the satisfaction of building momentum.
Try OptiMe Now
Complete these sample micro-actions to experience the OptiMe difference
Take 3 Deep Breaths
Inhale for 4 counts, hold for 4, exhale for 4
Stretch Your Shoulders
Roll your shoulders back 5 times
Message a Friend
Send a quick 'thinking of you' text
Complete all actions to see your results and start your journey
Six Pillars of Wellbeing
Track and improve your holistic wellbeing across all areas of life. Your unique pattern across these six pillars determines your personalised wellbeing profile.
Discover Your Wellbeing Profile
Based on your scores across these six pillars, our AI identifies your unique wellbeing profile from 14 types—like "Balanced Bloom," "Mind Maven," or "Community Connector"—each with personalised micro-actions and coaching insights designed just for you.
Mind
Mental clarity, focus, and emotional balance
Body
Physical health, energy, and vitality
Career
Purpose, growth, and professional fulfillment
Surroundings
Environment, safety, and comfort
Relationships
Connections, support, and belonging
Money
Financial security and abundance
Example Wellbeing Profiles
Here are just a few of the 14 unique profiles you might discover
Balanced Bloom
Thriving across all areas with consistent high scores
Focus: Maintain momentum with rotating micro-challenges
Mind Maven
Excelling in mental clarity with room to grow elsewhere
Focus: Build body movement and social connections
Community Connector
Strong social bonds with opportunities for self-care
Focus: Add mindfulness and physical wellness routines
Impact Connector
Balancing career purpose with strong relationships
Focus: Integrate body care and financial planning
Plus 10 more types including Gentle Recharge, Prosperity Pathfinder, Body Energizer, and more
Powerful Features for Your Journey
Everything you need to build lasting wellbeing habits
AI Wellbeing Coach
Get personalised guidance from Lottie, your AI wellbeing coach
Micro-Actions
Daily bite-sized actions under 2 minutes that build real momentum
Moments
Unlock AI-powered audio experiences for instant calm and focus
Progress Tracking
Visualize your trends, celebrate streaks, discover your wellbeing profile
Start Your Free Trial
Try OptiMe free for 7 days. Cancel anytime before your trial ends.
Full Access
Try everything free, cancel anytime
- Unlimited micro-actions
- Advanced AI coaching & insights
- All workshops & challenges
- Weekly AI summaries
- Premium Moments library
- Wellbeing profile analysis
- AI Coach Lottie personalised guidance
Business
Free wellbeing for your whole team
- Free OptiMe for all employees
- Six Pillars wellbeing tracking
- Workshop library access
- Team enrolment portal
Upgrade for HR analytics & premium features
- HR Dashboard & reporting
- Premium employee features
Your card will only be charged after your 7-day free trial ends. Cancel anytime.
What's Included
Everything you get with your 7-day free trial
| Features | Full Access 7 Days Free |
|---|---|
| AI Wellbeing Coach (Lottie) | Unlimited |
| Six pillar tracking | |
| Wellbeing profile analysis | Full insights |
| Profile-specific AI coaching | |
| Expert-led workshops | All access |
| Moments (AI audio) | All tiers |
| AI weekly summaries | |
| Daily micro-actions | Unlimited |
| Achievement badges | |
| Momentum Points & streaks | |
| Mood & sentiment tracking | |
| AI Coach Lottie guidance | |
Real Stories, Real Results
Join thousands building better wellbeing habits every day
"OptiMe transformed how I approach my wellbeing. The daily micro-actions are so manageable, and I've built a 45-day streak without feeling overwhelmed."
Sarah Mitchell
Marketing Director
"I never thought I'd be excited about tracking my progress, but the AI coach and Focus Pillars make it genuinely engaging. Lottie, the AI coach, keeps me motivated every day!"
James Chen
Software Engineer
"The six pillars approach helped me realize I was neglecting my relationships. Now I'm more balanced and my overall wellbeing score has increased by 40%."
Emma Thompson
HR Manager
"As someone who struggles with consistency, the Micro Nudges fit so easily into my routine. My Momentum Points keep climbing and I love the Moments I've unlocked!"
Michael Rodriguez
Product Designer
Built on Nobel-Winning Science
Our approach combines behavioural economics, positive psychology, and habit formation research from world-leading experts
Daily micro-actions
Holistic wellbeing coverage
Personalised wellbeing profiles
Transform Your Workplace Wellbeing
Boost productivity, reduce burnout, and create a thriving culture with OptiMe for Business
Increase in productivity
Reduction in sick days
Employee engagement
ROI within 12 months
Comprehensive Wellbeing Coverage
Address all aspects of employee wellbeing across six key pillars
Mind
Mental clarity & focus
Body
Physical health & energy
Career
Professional growth
Surroundings
Environment & space
Relationships
Social connections
Money
Financial wellness
Engaging Employee Experience
A beautiful, intuitive interface that employees actually want to use. Personalized content, gamification, and seamless tracking.
Personalized Onboarding
Welcome experience with 6-pillar assessment, dietary preferences, and instant wellbeing profile identification.
Engaging Features
Bite-sized workshops, gamified points system, and diverse content formats to keep employees engaged.
Personalized Onboarding
Welcome experience with 6-pillar assessment, dietary preferences, and instant wellbeing profile identification.
Enterprise Dashboard
Real-time analytics, team insights, and progress tracking across your organization. Monitor wellbeing trends and identify areas for support.
Team Challenges
Foster collaboration with team-based challenges, leaderboards, and shared goals. Build camaraderie while improving wellbeing.
Custom Rewards
Monthly voucher and gift card rewards for employees (e.g., Amazon, Boots), plus branded perks and recognition programmes tailored to your organisation's culture.
Science-Backed
Evidence-based interventions from Nobel laureates and leading researchers in behavioural economics and positive psychology.
Ready to Transform Your Workplace?
Join forward-thinking organizations investing in employee wellbeing. Schedule a demo to see how OptiMe can work for your team.
Frequently Asked Questions
Everything you need to know about OptiMe
Still have questions?
Looking for OptiMe for Your Team?
Discover enterprise solutions with custom integrations, team analytics, and dedicated support
Start Your Journey
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